For Marketers in 2022 and Beyond, Mere Innovation Is Not Enough — Make It Radical
Innovation | Lynne Capozzi | March 09, 2022
For brands to successfully emerge from the pandemic, mere innovation is insufficient; they must undergo radical innovation. The heart of radical innovation is business innovation. To get there, organizations need to empower their marketing teams to transform in a fundamental, business-impacting way. Read more.