Ben & Jerry’s Joins Initiative to Ensure Packaging Doesn’t Come at the Expense of World’s Vital Forests
Ben & Jerry’s recently became the first major food brand to join the Pack4Good initiative, pledging to ensure that its paper packaging does not come at the expense of the world’s most vital forest ecosystems. Instead, the ice cream giant will prioritize lower impact solutions focused on reducing waste and employing Next Generation innovation in its packaging. Jenna Evans, Head of Global Sustainability for Ben & Jerry's, comments, "Protecting forests and doing everything we can to stabilize climate is an integral part of our work, and we are looking forward to collaborating with Canopy. We are committed to using the most sustainable paper packaging options." Pack4Good is spearheaded by the international environmental non-profit Canopy. With Ben & Jerry's addition, the initiative now has more than 340 brands worth $194 billion in collective annual revenue.
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