Inside Unboxing: How Boxes Deliver Psychological Payoffs
Industry Insights | NPTA | November 05, 2020
Unboxing videos usually grow in popularity around the holiday season. According to media psychologist Dr. Pamela Rutledge of the Media Psychology Research Center, there are a few reasons why unboxing videos are so popular. Rutledge says the process of guessing what may be in the box, watching the box itself be opened and then seeing its contents can actually deliver "a neurological reward." Read more.