Hope in a Box: Cosmetic Containers and the Joy of Luxury
Industry Insights | NPTA | April 14, 2021
Packaging plays a major role in how products are perceived by consumers. In fact, 72% of people surveyed say that packaging design influences their buying decisions. Beauty and cosmetics products in particular benefit from high-end packaging. It's no surprise that paper shows up at every point along the beauty buyer’s journey. Read more.