Reaching Consumers in an Environmentally Responsible Way: The Return of Printed Catalogs
Industry Insights | NPTA | March 09, 2022
Market research firm Keypoint Intelligence reports that digital print volumes — the production method for most smaller-run catalogs — has rebounded close to its pre-pandemic level, and demand is expected to soar past pre-pandemic production next year. That suggests that after a sharp decline in 2020, printed catalogs are coming back in a big way. Read more.