Love Is Messy, Says New Ad Campaign for Kruger Products

Kruger Products’ new TV commercial comically shows that love can be messy and the company has the products needed to help clean up. The spot is the latest in the brand's "Unapologetically Human" campaign, which was created by the Broken Heart Love Affair ad agency and launched in 2020 with a spot centered on the blood, tears, mucus, and other bodily fluids that go along with being human. The new ad tracks young love, marriage, parenthood, and growing old together. Weaved in throughout are references to the Canadian paper brand's products, ranging from Scotties to Purex, although they remain subtle until the end logo is revealed. "The whole campaign is about vulnerability, and nothing in the human experience is more vulnerable and messier than love," remarks Denise Rossetto, a partner at Broken Heart Love Affair. Kruger manufactures everything from tissues to paper towels.

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