Paper Packaging Booms in the Middle East and Africa Amid e-Commerce Growth

Packaging Gateway (08/21/23) Dabo, Mohamed

The paper packaging sector is witnessing a huge surge in the Middle East and Africa’s $74 billion packaging market, driven mainly by the booming e-commerce industry and increasing consumer preference for eco-friendly solutions. Industry experts expect this trend to persist. Indeed, investments in kraft paper mills have been on the increase post-pandemic, with heightened utilization of paper packaging across sectors including food, pharmaceuticals, and cosmetics fueling the demand. It is projected that the overall e-commerce market in the region could top $25 billion within the next few years, which will further intensify the need for sustainable paper packaging solutions. According to Data Bridge Market Research, the kraft paper market is set to continue its market share expansion. The forecast for 2020 to 2028 predicts a 3.8 percent compound annual growth rate for this market in the United Arab Emirates alone. Researchers attribute this growth to the increasing adoption of paper food packaging. Verticals such as pharmaceuticals and cosmetics are also embracing paper packaging solutions.

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