Sainsbury’s Shifts to Paper Packaging for Toilet Paper and Kitchen Towels

Packaging Europe (10/02/23) Laister, David

Sainsbury’s projects saving 55 million pieces of plastic annually by implementing recyclable paper packaging across its toilet paper and kitchen towel ranges. Sainsbury’s is currently transitioning 27 of its products into paper packaging that customers can dispose of via curbside recycling. The roll-out, which will apply to products bought online and in-store, is on track for a February 2024 completion. The move comes after the British supermarket operator introduced double-length toilet rolls, boasting double the number of sheets per roll. Claire Hughes, Director of Product and Innovation, comments, "We sell thousands of our own brand toilet tissue and kitchen roll products every week and by switching from plastic to paper on these household staples, we're able to make a significant impact in reducing plastic."

Read more on Packaging Europe.