Report Reveals Which Toilet Paper Brands Are Most Environmentally Friendly
Industry Insights | WRAL News | October 27, 2023
WRAL News (10/25/23) McLaughlin, Liz
Many major toilet paper brands source paper products through deforestation, according to recently released research by the Natural Resources Defense Council (NRDC). The nonprofit's fifth annual “Issue with Tissue” report analyzes major toilet paper brands based on their environmental footprint. While the study shows there are more climate-friendly options than ever before, many major brands received a failing grade. Among those given an "F" are Charmin, Quilted Northern, Kirkland Signature, Scott 1000, Amazon Basics, Angel Soft, and Cottonelle Ultra. NRDC spokesperson Ashley Jordan remarks, "What the scorecard finds this year is that many of the most popular U.S. brands, like Charmin toilet paper, are still being made almost entirely from forest fiber and part fiber from the Canadian boreal, which is a forest being threatened by widespread industrial logging." Cottonelle Professional received a D letter grade, while PlantPaper and Amazon Aware got a B grade. The following companies earned A letter grades: 365 Everyday Value, Trader Joe's Bath Tissue, Field and Future by HEB, Seventh Generation Extra Soft and Strong, Ever Spring and Who Gives a Crap 100% recycled.
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