Eco-Friendly Startups Are Turning to Treeless Toilet Paper
Innovation | CNBC News | May 20, 2024
CNBC News (04/08/24) Olick, Diana
Toilet paper is most often made of wood pulp, which, in the United States, is generally sourced from Canada. Some the most widely used toilet paper brands have been given a grade of "F" on sustainability from the National Resources Defense Council as they are made almost entirely from forest fiber. However, new products from Green Forest, Whole Foods, and a startup called Reel Paper are looking to transform the industry. Reel Paper, for instance, uses bamboo rather than wood pulp. Bamboo "is one of the fastest growing plants in the world," notes Reel Paper CEO David VanHimbergen. "When you cut it down, it regenerates from the same root structure, and you can harvest that every three years. So we've found it's the best sustainable resource to create high-quality paper good items."
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