'Less Swapping, More Going': Charmin Unveils Longest Toilet Paper Roll Ever

USA Today (10/16/25) Alund, Natalie Neysa

Charmin has unveiled the Forever Roll, a toilet paper roll that stretches as tall as the Washington Monument. The new product is now available nationwide online and in store and has 32 times more sheets than a standard roll. The 1,700-sheet roll is supposed to last up to one month based on the average two-member household. Charmin Vice President Jessica Hastings comments, "We know changing the roll all the time is a big pain in the butt. That’s why we created Forever Roll and are bringing it to people at retailers nationwide - the same soft, two-ply Charmin you --love, but a bigger roll to keep you covered."

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