Wausau Coated Products Promotes Adam Frey to Executive Vice President of Sales & Marketing

Wine Business (01/15/26)

Wausau Coated Products Inc. has promoted Adam Frey to Executive Vice President of Sales & Marketing. Frey has been a cornerstone of this family-owned and operated manufacturer of adhesive-based label products for 13 years, starting as a sales representative and most recently serving as Vice President of Converter Direct Sales. Reflecting on his decade-plus tenure at Wausau Coated, Frey comments, "Like any business, we're navigating adversity while being blessed with many opportunities. My priorities are clear: develop our future leaders, serve our customers in everything we do, and create an environment that empowers our people to grow this company."

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