The Evolution of Packaging Design Includes What's Inside the Box
Innovation | NPTA | October 28, 2020
With consumers increasingly demanding both convenience and sustainability, businesses are turning to packaging innovation as a way to address their customers’ needs. Sometimes that innovation flips the traditional script, putting packaging in the front seat alongside products to drive business decisions. By taking a holistic approach and integrating product and packaging designs, brands can get creative in ways their customers will appreciate. Read more.